1984, is a dystopian novel and writer by George Orwell. Orwell wrote this book in 1949 when he was very ill, tuberculosis. But he will see the other years.
The story takes place in an imagined future. The world has war and, three country has in the World. Big Brother, the leader of the Party, Our heroes name is Winston Smith, he feel disgusted for this big brother and he loves Julia.
This country rules: big brother want to said than it must be everything. For example, 2 + 2 = 5, there are thoughtcrime, there is Room 101.
Spin Sucks : Communication and Reputation Management in the Digital Age
This book is talling Honest Communications. Actually, this age people are very liars. Because, digital World is very big and complicatied. According to Dietrich, “spin” implies untruth.
PR mean is news, social media, keynote, advetorial, etc. This book teached you how to communicate honestly, responsibly, openly, and authentically. Create fresh, honest content that’s compelling to both humans and Google.
According to Dietrich, media is divided into 4 main topics so, converge paid, owned, earned and shared media. Creating great content is the key to success in multiple areas. Two key elements of a great story are the hero and villain.
Today’s marketing communications: content marketing and community building. She explains how Google’s algorithm and the Panda update in particular reward quality content and punish the bad stuff.
Overall, this book is an easy-to-read guide packed with actionable strategies and including crisis communications and real-time marketing.